Master in Strategic Marketing
In collaboration with:
Study Plan, info and Enrollment on:
www.studyinteractive.org/programmes/postgraduate-degrees/mba/
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InterActive Programme enquiries:
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Tel: +44 02078232303
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email: info@lsbf.org.uk
UNINETTUNO's - Scientific Committee
- Prof. Marco De Marco (Organizational Dynamics and Behaviour, International Telematic University UNINETTUNO)
- Prof. Francesca Maschio (Private Law, International Telematic University UNINETTUNO)
- Prof. Alberto Romolini (Business Economics, International Telematic University UNINETTUNO)
- Prof. Paolo Agnese (Banking and Finance, International Telematic University UNINETTUNO)
- Prof. Silvia Massi (Corporate Criminal Law, International Telematic University UNINETTUNO)
- Dr. Manuela Rinaldi (Labour Law, International Telematic University UNINETTUNO)
Description of the course
The MA in Strategic Marketing programme incorporates the following pathway:
- International Marketing
- Digital Marketing and Social Media
- Marketing and Sales Management
- Integrated Marketing Communications
- Luxury Brand Management
thereby, providing the student with a wide choice of specialisms. The diet of pathways capture the diversity and depth of the Marketing discipline in today’s fluid and fast changing world. Therefore, a student registered on a specialist programme for Luxury Brand Management will be awarded
MA in Strategic Marketing (Luxury Brand Management).
All the pathways are grounded in appropriate theoretical underpinning and in-depth understanding of all marketing functions providing an insight into both strategic marketing management and management practices. The programme places emphasis on creating and retaining customer value as well as a sustainable competitive advantage in an organisation.
The programme is structured to provide professional marketers with the most up-to-date skills, helping them to stay at the cutting edge of a constantly changing field. Marketing is a continually evolving discipline and the programme brings together industry experienced lecturers and the latest real-world case studies to ensure the students’ skill sets remain relevant and focussed on the modern demands of marketing.
With emphasis on marketing practices and the key problems faced by marketing managers, the core programme structure provides a comprehensive examination of integrated marketing communications, marketing management and consumer behaviour.The programme also concentrates on three electives plus the dissertation/project for each of the pathways
Aims
The aim of the programme is to produce MA graduates who can either pursue doctorates in marketing or proceed directly to fast-track marketing opportunities in a range of established businesses or entrepreneurial ventures and to provide the knowledge and skills to equip students to practice in business.
The MA in Strategic Marketing will develop students’ intellectual skills at Masters level and provide them with:
- a deep intellectual appreciation of the theoretical foundations of marketing with an applied emphasis and a focus on contemporary issues
- the ability to apply relevant bodies of marketing knowledge to specific business problems taking account of the interdependency between marketing and other functions of businesses and organisations
- a learning environment which encourages the development of systematic and independent thought and learning and to become a reflective practitioner capable of analysis and challenging concept and theory.
- a comprehensive knowledge and appreciation of significant contemporary issues in marketing research
- the confidence to apply the knowledge gained on the programme to a variety of case scenarios and real world marketing problems
- an in-depth knowledge of marketing research methods and advanced research training to equip them with the skills necessary to identify and execute an independent research study
A. KNOWLEDGE AND UNDERSTANDING
Upon completion of the Course students will be able to:
- A1. Apply factual and conceptual knowledge from across all aspects of marketing to complex problem situations, demonstrating sensitivity to contending value systems and contextualconstraints.
- A2. Call on a comprehensive understanding of a wide range of techniques and methodologies used in Marketing Management.
- A3. Critically evaluate the impact of ethical issues in marketing and business across societal, geographic and economic boundaries.
- A4. Demonstrate effective decision making through pertinent selection and use of appropriate models and frameworks.
B. COGNITIVE and INTELLECTUAL SKILLS
Upon completion of the Course students will be able to:
- B1. Analyse complex problem situations, dealing with incomplete or contradictory information andcommunicating the outcome effectively.
- B2. Critically analyse and synthesise marketing and business-related data and information and use alternative perspectives to produce effective strategies and decisions.
- B3. Demonstrate initiative and entrepreneurial originality in problem solving, with the ability to bepro-active and autonomous in planning and implementing tasks.
- B4. Synthesise information across boundaries of organisation, sector or stakeholder perspective to produce effective plans and decisions that are pertinent to the differing needs of different markets.
C. PROFESSIONAL PRACTICAL SKILLS
- C1. Operate effectively in complex and unpredictable marketing and business environments in local, national and international contexts.
- C2. Critically source and format appropriate information in relating to market research.
- C3. Exercise appropriate enterprise initiative and personal responsibility in a variety of marketing management roles.
- C4. Evaluate, synthesise and contribute to current marketing debates.
- C5. Map key value creating processes based on customer value, look at issues on partnering, people skills, networking, IT and the new economies of the internet in order to design, deliver and support a total service system.
D. TRANSFERABLE / KEY SKILLS:
- D1. Deal with complex issues both systematically and creatively, communicating conclusions to a wide range of audiences
- D2. Plan, organise, and prioritize their time in order to maximise its use.
- D3. Enhance lifelong learning skills and personal development so as to be able to work with self-direction and originality and contribute to business and society at large
- D4. Build a network of business professionals both through fellow students and the alumni organisation
- D5. Understand individual behaviour in teams, team formation and team dynamics
- D6. Clearly identify criteria for success and evaluate his or her own performance against those
Learning and Teaching strategy
The learning and teaching strategy is underpinned by current research as well as the requirements of professional practice and reflects the learning outcomes of the programme. The learning and teaching strategy relates to, and is tested by the assessment requirements. It provides the students with a learning environment that will incorporate a variety of teaching and learning methods such as:
- dissemination of information and facilitation of learning via lectures, seminars and internet,
- debate and discussion in seminars / plenary sessions/ on-line discussion boards,
- analysis and synthesis of case studies to expose students to the complexities and intricacies of business related problems,
- directed reading through the use of texts / articles / hand-outs,
- individual and / or group presentations
- development of a research proposal culminating in the completion of a project.
Emphasis is placed on participative and interactive activities designed to encourage original, creative and reflective thought from each student as well as an emphasis on the students’ responsibility for their learning. This creates the need to divide the study sessions into two main categories to match the learning and teaching strategy.
Admissions requirements
Proof of English
IELTS 5.5; or
University or High School Education in English; or
Internal Test or skype interview for professional using English as main language
Qualifications
Bachelors degree 2.2 or mimum 2 years managerial work experience in an English-speaking environment / company