Strategic Marketing Management

Gain the skills and knowledge to design and implement marketing campaigns at a management level. You will learn how to target audiences and select media channels alongside operational and brand considerations.
On successful completion of the module, students should be able to:

• Explain and show understanding of the importance of the separate marketing functions, the management of these functions, and how each function affects other functions within and external to the marketing domain.
• Make a judgment in the application and adaptation of marketing principles across a wide range of markets
• Engage critically with and evaluate the role of marketing from a general management perspective.
• Critically assess marketing key performance indicators and diagnose problems accurately.
• Develop and appraise marketing entire strategies that meet both conceptual and operational requirements of strategic marketing management.