Master in International Tourism, Hospitality and Event Management (السنة الدراسية 2014/2015)

This Master’s degree is tailored to develop management and leadership competencies especially for the tourism, hospitality and event sectors. Students will acquire the most relevant and up-to-date skills and know-how to increase their employability and boost their career, enabling them to move on to more senior positions in their field of choice.

Learning Outcomes

Graduates will be able to:

• Show in-depth knowledge of issues related to managing international tourism, hospitality and event businesses;
• Develop senior management strategic skills;
• Develop original approaches to manage tourism, hospitality and event organizations;
• Understand ethical management in tourism, hospitality and event industries;
• Develop individual learning, communication, time management and team dynamics skills;
• Demonstrate the ability to conduct self-managed research and develop a research methodology;
• Demonstrate the ability to identify an issue, critically assess the material and draw logical conclusions and recommendations.

Modules

• Tourism and Hospitality Business Strategy
• Strategic Approach in Marketing Planning for Hospitality
• Hospitality Operations Management
• Cross-Cultural Management
• Event Management Strategies and Contemporary Issues
• International Project Management
• Entrepreneurship in Tourism and Events
• Business Decision Making for the Hospitality Industry
• Research Methods and Dissertation

The Master’s course lasts one and a half academic year corresponding to 90 ECTS credits structured in videolessons, seminars, exercises, conferences, tutoring activities, research activities and training periods. The Master’s course includes nine modules including a research dissertation.